They're travelling more.
Let's be fair to ourselves. I think we took the American market for granted for a great period of time because of such things as the low dollar and the open border. To use a real estate analogy, sometimes you ignore the anchor tenant. To our credit and due to our partnership with the federal government, we have spent a lot and have invested greatly in emerging markets. We just last month led a trade mission to China. The results are impressive. But it's time to retrench with the anchor tenant, and we really haven't had a national, coordinated campaign in the United States since the Olympics.