We're focused here today on marketing, but as I said earlier, there are air access and aviation cost issues. We're having discussions with Transport Canada. The whole visa implementation process is a discussion that we're having, and I'm in front of the immigration committee next week.
There are a bunch of moving parts to the answer. The good part about the U.S. market is that they don't require visas to get here. We have ample air access. They're right on our doorstep so that does give us a competitive advantage if we're about to reintroduce the Canada brand into the marketplace.