I want to come back to you, if time permits, but I also would like to spend my time with Mr. Goldstein.
We talked before the hearing about the impact of tourism on my riding of Victoria. It's quite astounding. You point out that we're in the top 15 ridings in the entire country in terms of having over 9,200 people employed, with 933 tourist businesses. Therefore, I don't need any persuasion as to how critical it is. But I am concerned about the American market. The anchor tenant analogy is an excellent one.
I've seen on TV, and I'm sure many others have, just extraordinarily good advertisement campaigns by the Americans, by the State of California, which I saw recently. Why can't we do better? Why can't the Government of Canada, rather than spending money on the economic action plan during hockey games, spend money on this?