People are enthused about the idea of getting into the artisan spirits business. It sounds very romantic but what they don't always do is have a full business case done in advance and they are surprised and shocked by the amount of investment that is required to get into a liquor board system, to develop a product that differentiates them from what's already in the market. One more hit like excise threatens closing some of those stores.
On September 25th, 2017. See this statement in context.