It's really shocking to see that most people think long-term care is provided under the Canada Health Act. That's the first misnomer you have to deal with. On the ability to pick the region, B.C. may have one of the better areas, but you could be moved way out of range of your family to find a spot to go into long-term care. Not only do we need to educate people, but we also need to incentivize people to do some planning ahead of time for the situation that many people will eventually face.
Not only do I believe education is important, but I strongly believe that we have to incentivize people, just as we did with RRSPs and other things that we thought were relevant.