Thank you, Mr. Chair.
Mr. Butler, it's a pleasure to hear from you. I'm sorry; I'm from Montreal, so I have a lot of things to learn about fisheries. Perhaps you can help me a little bit here.
As I understand it, there are three models: harvest- or producer-driven, market-driven, and innovation- or value-driven. I have two questions on that. First, how could the third model be more sustainable for resources and the ecosystem than the model with regulations and quotas? Second, what exactly is the difference between the value model, as compared with the market model?