Good morning, Mr. Chair, and committee members.
The views I am going to be expressing today are my views, but are grounded in my capacity as the head of the school of fisheries here at the fisheries and marine institute of Memorial University, and in my capacity as industry co-chair of the Canadian seafood value chain round table.
The seafood value chain round table provides leadership to the Canadian seafood industry by providing a forum for value chain participants to identify significant industry impediments, collaborate on solutions and innovation, and influence decision-makers. Its vision is for a prosperous and competitive Canadian seafood industry that's a world leader and the preferred supplier of high-value seafoods domestically and internationally.
In February 2016 I actually appeared before your committee in Ottawa as part of the pre-budget consultation process at that time. Today what I'd like to do is reiterate some of the key points I had raised in my prior session and highlight some of the key progress that's also been made in terms of both industry development as well as government support.
The Canadian fish and seafood industry, both the wild capture fisheries and the aquaculture sector, is an important producer of high-quality food and a significant contributor to Canada's economy, especially in rural, coastal, and aboriginal communities. Thousands of Canadian families, businesses, employers, employees, and their communities depend on this industry to provide for their well-being. In total, more than 76,000 Canadians were employed in harvesting and production in the seafood processing sector in 2015.
The seafood industry in Canada is very much export oriented, with nearly 80% of its production exported to foreign markets in 2015, making it the highest export-oriented sector of the food manufacturing industry in Canada. In 2015 the industry exported about $6 billion of high-quality seafood. In fact, the numbers for 2016 are now out, and I believe we're at about $6.6 billion. For 2015 we were ranked as the world's eighth largest seafood exporter. Approximately 65% of those exports were destined to the United States, followed by China and the European Union at 11% and 10% respectively. Overall, the Canadian seafood industry is very proud of the contribution it's making to the Canadian economy and to global food security.
In my prior appearance before your committee, I highlighted that the sector is not without its challenges and that there are certainly steps the Government of Canada could take to help expand the global competitiveness of the sector and leverage its economic potential. At the time I outlined two key areas for priority investment, namely, around market readiness and social licence.
On the topic of market readiness, the seafood industry in Canada is extremely excited about the expansion of the Government of Canada's efforts around global trade agreements such as CETA, which has now been ratified; its ongoing efforts around TPP; the Canada-Korea agreement, which is in place; as well as the potential for a free trade agreement with China. As an export-oriented industry, these agreements provide Canadian seafood producers with improved market access opportunities through the reduction and elimination of prohibitive tariff barriers, ideally resulting in increased industry competitiveness.
However, significant market readiness barriers exist in the Canadian seafood industry that impact its ability to fully leverage the potential of these trade agreements as well as other global market opportunities. Examples include the need for improved market intelligence that supports the market development needs of the industry, which is a particular issue for SMEs in this country, as well as the need for investment in innovation and automation in the sector. There is also the need for a strategy to address labour retention challenges in the industry given the current demographic profile, which is very pronounced in this particular region of the country right now, but an issue which I would say is across the country.
On the topic of social licence, there is a need for continued engagement and investment on the subject of science requirements for eco-certification in particular. Issues around traceability and eco-certification are now considered requirements for global market access and represent a non-tariff trade barrier if Canadian producers cannot meet robust international eco-certification standards.
Key public investments in fisheries and oceans science, including sustainable aquaculture development, are critical to ensure that the industry continues to meet and exceed best practices globally.
Related to these challenges, I was very pleased with the announcement earlier this year of the federal-provincial cost-shared Atlantic fisheries fund. The seven-year, $400-million-plus fund aims to help Atlantic Canada's seafood sector transition to meet the growing market demand for products that are of high quality, value added, and sustainably sourced.
I am also pleased that a national component has been created under this fund to support market access and development issues for the Canadian seafood sector. I believe that component will be funded in the range of about $30 million.
There are also two key points that I would like to make related to the Atlantic fisheries fund. First, I believe it's critical that initiatives supported under this fund be principally focused on advancing the competitiveness of the seafood sector in Canada. Key metrics that we need to be focusing on include increasing value per kilo of catch, increasing utilization per kilo of catch, as well as overall industry productivity improvements.
Second, this fund, in my opinion at least, cannot be looked on as a one-time investment. Comparable seafood-producing nations such as Iceland and Norway, which in many ways are recognized as the gold standard, have been heavily investing in the competitiveness of their seafood sectors for decades now. We need sustained comparable investments in Canada to keep pace.
We are currently living in a period of unprecedented global change that will significantly impact seafood production in the years ahead. For example, the Food and Agriculture Organization of the United Nations, or the FAO, currently estimates—and this is a really conservative estimate—that an additional 40 million tonnes of aquatic food will be required by 2030 just to maintain current per capita consumption. It is also estimated that the average price of traded seafood products is expected to grow by 30% by 2022, based on factors such as increased health awareness, rapidly expanding middle-class societies, as well as growing disposable incomes globally.
In conclusion, the Canadian seafood industry is well positioned to address these grand challenges by providing high-quality, safe, and healthy sources of protein to the global community. Key strategic areas of investment and policy supports by the Government of Canada present a tremendous opportunity for Canadian seafood producers to take advantage of globally expanding markets for sustainably and responsibly sourced seafood.
Thank you very much.