I think from our perspective there's a lot of opportunity out there. One thing we have said in the past is that in a typical Canadian household most people wouldn't consider having lobster on a Tuesday night, while they would consider a whole other range of similar proteins and other fish. I think there is lots of opportunity there.
Obviously, we want to reduce wastes and maximize return as much as possible. As well, part of what we talked about here today was the dialogue of rationalizing, or helping the fleets to be more efficient on the water. The new program, the Atlantic fisheries innovation fund, is going to look at some things to keep the quality and the vitality of the fish right from the boat to the consumer.
As I said, there are lots of opportunities, and I think, particularly in some of the sectors, there hasn't been a lot done. We have been, for example, processing lobster the same way for many years.