First of all, it's hard to evaluate the illegal market, because it's illegal. When you look at the level of taxation in Canada, though.... This number is not coming from us. It's coming from third party groups, and it's public-domain information. I'll give the concrete example of Alberta. In 2015, Alberta increased the price of cigarettes by $10. In 2016, they missed their projections by $150 million, so you are able to evaluate, because of the level of taxation, how much governments are losing. This is how you come up to $2 billion. Some other groups have mentioned it's potentially up to $3 billion, so it is a lot of money.
To be fair, it's very easy to eliminate the problem. Tomorrow morning—and this has been done in the past—if you want to eliminate contraband, just decrease taxes on tobacco. That's not going to happen, because there is no political will. But then go and shut the illegal manufacturing operations. Everybody knows—and the RCMP knows—exactly where they are, but there's no political will to do that. This is where it becomes complicated. I've been advocating for this for 10 years and, to be fair, we haven't seen concrete measures yet. I'm hearing all the discussions today about—