Let me first refer to the University of Waterloo report. It was significantly flawed. The dataset that was used—I can share with you correspondence that we wrote to the university without having received a reply—was sliced into several large categories, and it did not include diet and beverages without sugar. That greatly inflated the amount of calories and sugar the report stated people were actually consuming in Canada.
I can point to Statistics Canada data that shows that since 2004 there was a 20% decline in Canadians consuming sugar through beverages. I would be happy to share that with the committee. I can't speak to the University of Waterloo report, because the university has not gotten back to us about the flaw in its dataset, but I will share with you the letter that we sent to the university and sponsors of that report. It's quite well laid out as far as what the university missed. Sugar in Canadian diets from beverages has been declining over the last 20 years. It is not going up; it is declining.