Yes. Two years ago we made a very public announcement, partnering with the Conference Board of Canada, regarding our balance calories initiative. It was a commitment by our industry to reduce calories—which, again, in our beverages are sugar—by 20% over the next 10 years. No other industry has made such a commitment, and no other industry is actually in a place where it can deliver on that. It's easier for us to reformulate and bring new products to the market.
We're expecting our first update from the Conference Board this fall on how we've done so far over the last two years with that commitment. We are also expecting the newest round of CCHS data, which will be coming out of Stats Canada. That has not been done since 2004.
It will also corroborate our comments that sugar in beverages, as far as how much Canadians are consuming, is in fact going down. This is based on not only customer trends but hard sales data. We know, through publicly available data, how much is being sold into the Canadian market. We know that is rapidly evolving and going down. This is publicly available sales data. It's really very difficult to argue with sales data.