Again, I agree that if we can make it so that people who need this service and need the benefit can access it more quickly.... I would just say that if you talk to the member for Brampton, whom we have here, he would probably say that the change from “Coke” to “New Coke” wasn't a great change in branding.
Anyway, that said, I think we should try to build upon what can be improved but maintain it at the same time, and again, clearly identifying this as a tax measure, particularly because I have so many people who come into my office and often ask about provincial benefits, because there's not always a clear distinction as to what is a federal benefit and what's a provincial one.
Second, you did mention you could build upon a greater pickup, for example, if people were treated as individuals. Let's put it this way. If you have a situation where you have a breadwinner and a spouse, common law or married, and you allowed them both to be individuals, to have a higher benefit you might see someone consider going back to work, versus getting the current benefit.
Do you think, then, that the government should have a default where you have both but that information should be presented to them to encourage someone to join the workforce?