Canada and the U.S. have the largest two-way trade of any two countries in the world in agri-food products, so it's extremely important to our industry. Half of our production is exported, and close to 80% of our exports go to the U.S. They're the world's largest beef market on a per-value basis, so whatever occurs down there does have an impact on our prices.
At the same time, I'll go back to the other things that are starting to come into play as we start to see the growth through TPP and the reduction in tariffs in Japan. It isn't an isolated economic condition around the world. As we, hopefully, get the opportunity for preferential access under CETA and get those issues resolved, we'll see the tariffs reduced.
There are also the hidden gems of Vietnam and other countries. South Korea has expressed an interest. Those will all diversify our ability, but they'll also strengthen U.S. markets, so we get a win-win out of that. A stronger U.S. market and stronger demand for Canadian beef is the ideal situation for our industry moving forward.