Mr. Chairman and members of the Standing Committee on Finance, on behalf of the Fédération nationale des communications, or FNC, and its 6,000 members working in the media and cultural sectors in Quebec, Ontario and New Brunswick, I would like to thank you for this opportunity to provide you with our comments and suggestions on Bill C-97.
My remarks will focus mainly on measures concerning support for the written press.
First of all, the federation wishes to commend this new program, which will give a boost to our sectors, which have been heavily affected by the arrival on our markets, for more than a decade, of what are known as the Web giants. The measures in themselves will not redress the fiscal, regulatory and structural inequity that unduly benefits foreign content distribution platforms, but they will allow print, daily or weekly media companies to gain - we hope - some leeway, while many of them are facing significant liquidity problems.
We believe that the government has chosen the right measures to maintain media independence, since these are tax credits that will benefit not only recognized companies, but also media subscribers and donors. These tax measures are based on objective criteria that avoid favouritism based on an editorial line, an owner or an entrepreneurial model.
We also believe that the total amount planned, $595 million over five years, is commensurate with the industry's current needs to preserve journalistic jobs, both for print and digital newspapers that are still operating in Canada.
However, our analysis shows that it is virtually impossible for the amounts set aside for taxpayers' digital subscription tax credits, as well as those set aside for donations to philanthropic associations, to be used in their entirety.
In addition, the maximum amounts that the media can receive in payroll tax credits are far too low and do not fully reflect the reality of jobs, particularly in large cities. We estimate the average salary of Quebec unionized newsroom employees to be about $76,000. This figure will have to be increased when we add the managers who also work in the production of information content. It is also conceivable that it is higher in large Canadian cities such as Toronto, Calgary, Ottawa or Montreal.
It would be a pity if the program, in its current form, did not achieve the desired objective, which is to maintain the businesses and jobs that provide Canadians with access to quality professional news information. We therefore recommend the following changes.
First, the government's estimate of $235 million for digital subscription and philanthropy tax credits should be reduced.
Second, we recommend increasing the salary cap for payroll tax credits from the current $55,000 to $85,000 or $90,000 and, perhaps, to slightly expand the types of employment that would be eligible for these tax credits. If these changes were made, the maximum tax credit would be increased to $22,500 per job, rather than $13,750 as currently provided for in the budget.
The arguments in favour of such changes are numerous. First, the main Canadian newspapers with pay walls that actually work are The Globe and Mail and Le Devoir. With the information available largely free of charge on the Internet, fewer taxpayers have got into the habit of paying for their subscriptions online. The digital subscription is also much cheaper than the paper version.
For example, the annual paper subscription at Le Devoir is $311, while the digital subscription is $213. On the Globe and Mail side, the annual paper subscription is $527, while the digital subscription is $323.
Statistics Canada data show that Canadian households spent an average of $15 on newspaper subscriptions annually in 2016. This average is declining, particularly due to the number of households that no longer subscribe to the paper version.
Based on the trends, we can assume that today, this average should represent about $14 per household, which totals $196 million in subscription spending for all Canadian households. If 40% of these households subscribed to the digital version and each taxpayer subscribed to the two media I mentioned earlier, they would be able to take advantage of the maximum tax credit, that is, a $75 tax refund for expenses up to $500. This would bring the program to about $12 million per year.
This rate of taxpayer reporting is a scenario that is artificially inflated. One hundred per cent of Canadian households that make these expenditures on digital subscriptions would have to claim the amounts on their tax returns. It is almost impossible for the cost of this measure to reach $60 million over five years, leaving $176 million over five years for tax credits for charitable donations to recognized media. These tax credits currently amount to 15% for an initial amount of $200, and 29% for the following $500.
At present only two major enterprises would likely be recognized, i.e. Le Devoir and La Presse, because of their constitution as a trust or foundation. All of the profits of these two companies are in fact reinvested. Taxpayers would have to make astronomical charitable donations to these two daily newspapers to use the other portion of the program and reach $176 million over five years. This means that the $235 million in tax credits provided for under these two programs would not be fully used after five years. That is why we say that raising the salary cap would be a good way to ensure that the entire envelope can benefit newspapers and really help them maintain their activities.
The ultimate goal is to keep newspapers alive that have been severely shaken by the significant drop in their advertising revenues, now captured by foreign companies enjoying unfair tax and legislative privileges. While this kind of unfair competition seems intolerable in any market, it jeopardizes the very foundations of our democracy in the journalistic information sector. Until this unfair treatment is remedied, let us at least ensure that the measures to support print media companies are sufficient to enable them to face the years to come and play their full role. Journalism is a public good and must be recognized as such. It is the expression of freedom of the press, which is a fundamental right guaranteed in our charters.
Thank you for your attention. I would be happy to answer your questions.