We targeted demographics, meaning that we looked at programs and channels where we would hopefully achieve a greater number of millions of Canadians.
On May 30th, 2019. See this statement in context.
On May 30th, 2019. See this statement in context.
May 30th, 2019 / 11:50 a.m.
Senior Managing Director and Global Head of Public Affairs and Communications, Canada Pension Plan Investment Board
We targeted demographics, meaning that we looked at programs and channels where we would hopefully achieve a greater number of millions of Canadians.
See context to find out what was said next.