I initially started on how we see that happening. We have an initiative with the Province of P.E.I. called Trade Team P.E.I. It's a joint management of our trade efforts. On an annual basis we release a calendar, after extensive consultation with industry and stakeholders in the trade world, of where they would like missions to go. Increasingly, though, we're doing more incoming missions. We're bringing buyers to the province, because what we noticed is that when they see the province, when they see the quality of products that are being produced, and where they're being produced, the likelihood that they'll buy and do business with SMEs in P.E.I. is higher. That's a very successful initiative of our trade strategy.
I think diversification of markets is going to be key. As I said, the United States represents a disproportionate amount of our trade and we need to do more to diversify that. But I think with sectors and the ICT and the services area, our clients are looking around and they are seeing opportunities elsewhere.