Just as an example, when you go to the career build site, you can actually choose a career, and the tool will tell you everything from the average range of the scale of pay to how many vacancies there are within the region. Again, this is all linked to Statistics Canada's information. It tells you which programs there are and allows you to compare different ones.
Mr. MacKinnon, if you want to, you and I can talk a little more about this, but we should really get Kevin Wainwright from BCIT here, because they are doing outstanding things to make sure that when students are making decisions, they're based on the local availability of jobs. They're also projecting out. This even says what the age distribution is for the regions and how old the workers are in each one. I don't know how they get that information, but it's pretty fantastic.
I'd like to go to you, Mr. Goetz. Thank you very much for raising this. I understand that the Canadian Beverage Association has been harping on the labelling issue for 20 years. What is the explanation you get from Health Canada? Why are we the only jurisdiction that enforces this labelling?