I would like to comment on that as well.
One of the challenges, as my colleague mentioned, is the new U.S. administration. It is focusing on tearing up NAFTA, or renegotiating it. But three industries have been singled out: dairy, softwood lumber, and wine. The United States covets market share in Canada. We are among the fastest growing wine markets in the world, and as a destination for U.S. wine, it's a big deal.
The problem is that within Canada, we get into a trade negotiation. Softwood lumber is about $19 billion, I believe. The dairy industry here is $21 billion. Our industry on a revenue basis, while we punch above our weight class—we're $9 billion in terms of economic impact—is slightly under $1.5 billion in revenue.
As an industry going into this fight, who's going to be sacrificed? We could be a pawn in this whole negotiation with the United States, and that scares the you know what out of us.