Had Pete Luckett been aware—and he is today—when he started this initiative that this threat was looming, he would be having second thoughts about that investment, as he probably is today. You're quite right about the Annapolis Valley becoming a focal point for tourism. It's actually part of our brand today. Can you imagine that? Nova Scotia used to be about lobster; today it's about wine and lobster. We attract about 150,000 visitors just to the wineries. More than half of the tourists who come to Nova Scotia are saying they come because wine is part of the culture and they get to do this. The growth has been in the high double digits in the past five years in the region. What's more important beyond just the winery is the extended impact. You have more restaurants opening up with the culinary institute, or the culinary combination with wine. Today I think we're in the fourth year of the world's largest film and wine festival that's hosted in Wolfville. It's getting bigger every year, bringing in celebrities. It has a huge, positive impact for rural Nova Scotia.
On May 15th, 2017. See this statement in context.