Let me start. We all are industries that actively promote, and work very hard to promote, responsible consumption of our products. Generally speaking, the majority of people who use them in this country do so. That notwithstanding, Canada has evolved a lengthy series of policies that apply across the country. We have liquor boards, minimum age requirements, and minimum pricing in almost every province. There are legion efforts under way by everybody to minimize, to the greatest extent possible, the misuse and resulting harm that comes from our products.
People are human beings. Nobody is perfect. We all have weaknesses—I'm not sure what the right word is—and some people are susceptible. But to suggest that taxation alone...and I take issue with the studies. There are an equal number of studies saying that taxation is a blunt instrument and very ineffective at getting to the people who are experiencing issues with alcohol.