In terms of the comment about remaining small, small is sometimes good. We could always want to be the Jackson-Triggs, the large winery, but if you had a choice between having an ice wine or something from the Niagara region or something that was produced by a local family that was putting their care and love into their product compared to something mass produced on the market, I think I would take the local winery, because maybe you're going to get something that's extraordinary.
Sometimes I think it's easy to make a blanket judgment on things, but we also shouldn't.... In the 1980s after the entry of NAFTA and the free trade agreement, a lot of wineries in the Okanagan went out of business, but what they did was they revitalized themselves. I remember that. My uncle was a journalist who worked for the Oliver Daily News, not a big news company or a corporation, just a small little group. What they were able to do was replant and they've grown from it. Obviously they've received some great support and promotion, but they started from when most of those wineries were going out of business and were ripping out the vines. I think we can underestimate the entrepreneurship of some of the people who are involved in this industry. I think the escalator offers a level of stability for them, because it's going to say this is the amount and this is the cost.
Don't forget that at the end of the day, if it's a Canadian product made in Canada, there is no excise tax.