Good afternoon, and thank you, Mr. Chair.
Thank you for inviting me to participate in today's discussion. It is my pleasure to be here on behalf of Canada's 90,000 manufacturers and exporters and our association's 2,500 direct members to discuss COVID-19 in Canada's manufacturing sector.
CME's membership covers all sizes of companies from all regions of the country and covers all industrial sectors. In the early days of this crisis, we've been working with our members and the government to increase the manufacture and supply of critical PPE and health care technologies needed in the response.
We have also been educating and informing manufacturers on the latest developments in the crisis, including how to access government support and how to protect their employees and supply chains. We have been working hard to understand the impact on our sector and advocating policy, regulatory and program supports for our sector from all levels of government.
Throughout this crisis, the role and importance of Canada's manufacturing sector has never been clearer or as much discussed. Hundreds if not thousands of manufacturers have switched their production to support making critical PPE, such as masks, ventilators, face shields and gowns. Others are aggressively working on developing better tests and vaccines for COVID-19. Making things matters again to Canadians.
The government's response to date has been nearly exactly what we had requested to support the sector, and we want to thank them once again. Actions like the CEWS wage subsidy, tax payment deferrals and expanded credit facilities were designed to keep cash in the hands of companies so that they could keep Canadians on their payrolls, and it has worked for our sector. While manufacturing output has dropped substantially over the first weeks of this crisis, employment levels have remained fairly stable across the country. Global supply chains, while decreased in volumes, have held up, allowing critical inputs to be delivered to Canadian plants to keep them operating, and exports of most products have continued throughout.
Some sectors have seen increased activity in the short term, especially those in food and household products, but many other sectors have been very hard hit, especially those in the auto, aerospace and energy-related fields.
While the sector has performed well compared with many other areas of the economy, there are major concerns. Based on the best data we have right now, we are anticipating an overall decline in manufacturing activity in Canada at around 13% for this calendar year. Over the next few months, it could get even worse for the sector, since much of the output being produced through the crisis has been based on sales through last fall and winter. New sales have slowed considerably in recent weeks, meaning that while other parts of the economy are looking to rebound, manufacturing could be hitting its low point. It will take until much later in this year for a real recovery to set in, and it will likely be the second half of 2022 before we see a return to pre-recessionary production levels for manufacturers.
With this in mind, Canada's economic plan must not stop in June. It must be a multi-year and multi-faceted approach, and it must focus on recovery and growth.
CME recommends the following approach.
First, fix outstanding gaps in business support programs and ensure their stability for the foreseeable future. The gaps include the essential need for liquidity support for larger companies, which have no support at all for equipment financing, and wage subsidy programs for companies that sell to parent companies. These companies are currently disqualified from those programs. We also need rent supports for manufacturers and larger businesses that are equally suffering.
In addition, when disagreements on qualifications occur, there should be a fast arbitration program established to help companies and the government navigate their way through the disagreement.
Many of the programs are also likely going to need to operate into late summer and the fall, especially the CEWS wage program, and the government must be open to those extensions.
Second, a program that supports consumer spending should be introduced. Without consumers buying products, manufacturers don't operate. As in the great recession a decade ago, the government must look at a range of options to encourage consumer spending, leading to spending and activities in other parts of the economy, including manufacturing.
Third, we must and should promote and celebrate “made in Canada”. Canada should launch a made-in-Canada initiative that celebrates the products that are made here for sale both at home and abroad. There should be a national registry of Canadian-made products so that consumers can easily identify them, and labelling rules should be modernized and simplified. This should be launched, most appropriately, on Canada Day, July 1.
Fourth is to focus on business investment. Business investment has been dropping in Canada, to the point where we rank among the lowest in the entire OECD. Investment is critical to have a strong, flexible and innovative manufacturing sector that can respond to any crisis as it emerges. Direct incentives such as an investment tax credit should be put in place to spur investment in new technologies that improve productivity, flexibility and environmental performance. Existing programs such as the strategic innovation fund and the SR and ED tax credit program should be reviewed and modernized, along with the overall tax system. These programs, at the federal and provincial levels, should be excluded from taxation.
Fifth, we need to create a world-class business and regulatory environment. Industry is fully supportive of a regulatory environment that sets high standards, but they must also be aligned with our major trading partners, they must be based on science and they must be aimed at the right objectives.
Measures like banning all single-use plastics or labelling zinc, copper and plastic, for example, as toxic—all of which are essential elements for many manufactured products used during this crisis—will directly impact investment and need to be re-examined.
Finally, we need to leverage government procurement. Government investment and infrastructure is an obvious step, though we must look at trade and business infrastructure as much as societal infrastructure. The government should also better leverage health care procurement by creating an organization equivalent to the to the U.S. DARPA for Canadian health care innovations.
Most importantly, it's time for Canada to get serious about our industrial future. Throughout this crisis, there have been repeated comments from all parties and governments on what we need for modern industrial strategies. CME wholeheartedly agrees, and we look forward to working with governments on implementing a plan for the future of our critical sector.
Thank you again for having me. I look forward to the discussion.