When you look at what's happening around the world, various countries are trying to put pressure on Google and Facebook to deal more fairly. In Australia, they're trying to do it through compelling the platforms to come to the table for a conversation about sharing some of the advertising revenue. In France, it's more about copyright.
My preference is for the Government of Canada to use its good offices to bring the parties together. If it has to be done legally, it's going to take a long time. This is an urgent situation. We need, I think, the convening power of the government to say, “Come on, let's sit down and work this out, and let's come to some kind of agreement.”
Australia tried that. The platforms weren't really as responsive as the government would like, so they've now put some strictures on Google and Facebook to say, “Okay, there's a time limit on this, and we want you to come to an agreement with the Australian publishers.”
There are options to do this, which shouldn't take years. Copyright changes are inevitably slow and complicated. It's very important—I'm not saying don't do it—but it's not going to help in the short term.