The effects have been extremely swift. Forty per cent of our market disappeared overnight—no pun intended. Consumers went to the grocery store to purchase other products. We could conduct a survey on the screen. Many of us have eaten very few chicken wings, or none at all, for example, in the past month. When we go to festive places, hockey games or other events, we eat a great deal more chicken. It's a festive food.
For example, no one bought wings for two weeks, whereas people bought whole chickens. There was a huge break, which happened very quickly. The stocks of some pieces were increasing and the stocks of other pieces were disappearing, because people were no longer consuming the same product, in the same place, for the same reason.