We use measures that are as objective as possible. We want to remove as much subjectivity from our analysis as possible.
We have shared data. We've discussed metrics with MoneySense and MoneyWise, and other other folks here who have put together top 100 lists. We know their lists intimately.
You hit the nail on the head about the reason that WE was on their list and not on our list. That is the demonstrated impact assessment that we've done, and that they did not, including their assessment—