That's a great question. I share very similar concerns as my Canadian family all comes from the east coast in Nova Scotia as well.
I'm going to give you an answer that is maybe not quite what you're expecting. I do think we've actually come a long way in terms of communicating the risks to people's everyday lives that come from climate impacts. We see coverage of that in the news at an unprecedented rate. In 2019, we embarked on a new era of climate mobilization with hundreds of thousands of Canadians getting into the street to demand increased climate action, so I think that conversation has really happened.
What we don't have is a series of mechanisms built into the institutional governance in Canada when it comes to climate action that help Canadians understand what taking action on climate change looks like. We have a target that's set a decade from now, in 2030; and we have a series of models that we look to every once in a while that tell us how many megatonnes we may or may not be off from that target. That story is not a very compelling or human one. It's not relatable. If we were able to take the kinds of legislative and institutional changes that organizations like Climate Action Network Canada and many of our members have been recommending, to increase the transparency around Canada's climate action and tell a more fulsome story about the ways that action is actually changing how Canadians live in this country, then we might be able to help Canadians see themselves taking action on climate change.
For instance, I'm talking about Canada adopting a similar process to that of the German Environment Agency, where we have positive indicators of progress. We say we're going to get this many Canadians out of single-passenger internal-combustion engine trips over the course of this amount of time, and here's the package of policies we're going to use to make that happen. Then you're able to tell that story year over year and people see themselves in that.