Thank you, Mr. Chair.
Good morning, Mr. Chair.
Good morning, members of the House.
I am pleased to be before the committee today. I thank you for the invitation.
I am joined by Mr. Jean-Michel Ryan, chairman of the board of the Alliance de l'industrie touristique du Québec. He will be happy to answer your questions later if necessary.
I will be happy, of course, to answer any questions in English as well.
The Alliance de l'industrie touristique du Québec is the voice of 10,000 tourism businesses and federates 40 regional and sectoral associative partners. It also has a mandate to promote and raise the profile of Quebec as a destination on a national and international scale.
The alliance has also created the Conférence économique de l'industrie touristique québécoise, which is composed of six women and six men business leaders and entrepreneurs in tourism. The conference has in fact submitted numerous recommendations to the government to adequately support tourism, one of the sectors hardest hit by the pandemic.
Prior to the pandemic, the tourism industry was thriving in Quebec as these figures show: $16 billion in tourism revenues, 30,000 businesses, or 12% of Quebec businesses; 400,000 jobs, or one in ten jobs in the province; $3.5 billion in export revenues, making it Quebec's fifth largest export product; 2.5% of Quebec's GDP; $2 billion in tax revenues for the government. In Canada, 2019 was a record year, when tourism spending reached $105 billion.
Since the start of the pandemic, Quebec's tourism industry has suffered colossal losses of approximately $10.5 billion and a net loss of 81,000 jobs in the accommodation and restaurant sectors alone. While 98.5% of economic activity has now recovered in Canada, the tourism sector remains paralyzed and the prospects for recovery, still uncertain.
Over the past year, the Canada Emergency Wage Subsidy and the Canada Emergency Rent Subsidy have been very well received by the tourism industry. In fact, they have served as a lifeline to many entrepreneurs who would have closed their businesses without this assistance. These federal programs remain vital to the tourism industry, and they must be extended through 2022 to give the industry the predictability it needs to deal with the realities I am about to address.
First, there is the financial precariousness of the majority of tourism businesses. These companies find themselves nearly cashless and in debt as never before, having had to take out loans just to get out of the crisis, not to finance growth or the creation of a new product or strategic partnership.
Second, there is the continuing uncertainty about the evolution of the virus. This influences restrictions on travel, gatherings, and reopening of borders, and destabilizes the industry on an ongoing basis. It should be noted that over 53% of tourism spending in Quebec comes from visitors outside of Quebec.
Third, there is the labour shortage. Already representing a significant problem, this has been accentuated by the pandemic. Indeed, there is currently an exodus of expertise and experienced employees to other sectors less affected by the pandemic. In Quebec alone, 40,000 jobs are still to be filled for the summer.
The extension of these programs is therefore essential.
Also, specifically with respect to the Canada Emergency Rent Subsidy, it is time for the government to recognize the opportunity for tourism businesses to benefit from the lockdown support measure of the additional 25% fixed cost coverage.
Mr. Raymond Bachand, President of the Conférence économique and former Quebec minister of finance, said that there are two ways to close a business: either you force it to close its doors, or you prevent people from going there or using its services. Clearly, in the latter case, closing the borders, banning gatherings, limiting travel, preventing meetings and conventions, and prohibiting school trips and sports tournaments are all measures that strike directly at the heart of tourism. They prevent tourism businesses from operating normally or simply staying open.
As I said, the border closures alone are taking away the majority of the industry's revenue, and the other restrictions in place are reducing revenue in the accommodation, attractions, festivals and events sectors by at least 25%.
In order to stem the exodus of management and skilled personnel from the tourism industry, we recommend that the Emergency Wage Subsidy be enhanced to the rate of 85%.
In addition to these programs, we believe that the federal government must have a national reopening plan, which would include a timeline for reopening the borders as well as safe and traveller-friendly rules and conditions. We urge the government to work with associations representing business to explore possible solutions.
Finally, it is imperative that the government work with the provinces to put in place uniform and standardized health rules to facilitate travel across the country.
In closing, I invite you to review the letters submitted over the winter by the Conférence économique to Ms. Freeland, the Deputy Prime Minister and Minister of Finance, and the Alliance's pre-budget consultation brief. You will find all of our recommendations in it.
Thank you for your attention.