We've talked about that at an Atlantic Canada level and even at the Tourism Industry Association of Canada. I think we all struggle to a certain extent with varying degrees to get around that fear. I think Ms. Hodson mentioned earlier the transmission rates in gyms, and I think there's that perception out there. We hear it all the time with airlines. We know the transmission rate of COVID is incredibly low, similar to fitness facilities, so I think there has to be a communication plan, a rollout federally and provincially, to start that messaging around what safe movement and safe travel can be and how we can operate in safe capacities.
Our tourism industry association here in Prince Edward Island just this past weekend hosted a job fair, and I'm thrilled to say that we had 600 people through. I think that's unheard of in COVID times. I think there are ways that we can start to safely reactivate and re-engage our industry. We just really need to educate and communicate to the public, within our provinces and across Canada, that we can do these things safely.