I think that's fair, and what Iceland has also done really well is to say that there is no such thing as bad weather; there's just bad clothing.
We are kind of preprogrammed here to talk about weather all the time. They've managed to break through that perception.
I think many of our operators also hold Iceland as the aspirational goal because we are so similar. Again, our biggest challenge on that will be access—getting people here who want to come and spend the money. We know there is pent-up demand for that right now, so access remains that challenge.