Sure. Like every other commercial enterprise, we're trying to leverage social media to reach people where they're at. I mentioned that we have to hold public meetings. We're working harder to attract the highest levels of participation.
Recently, we had two sessions in Alberta. Combined, between the two meetings, we had over 500 people. That does not seem like a lot, but when I started doing them, sometimes someone literally would walk in, grab a donut and leave. Now the interest is much higher.
We're working hard through retirement groups and unions for them to hear the story, ask us questions and hold our feet to the fire. We're very judiciously using public service announcements to try to deal with some of the myths. We try to do more activities in November, because that's financial literacy month.
We're looking at greater opportunities to reach Canadians where they're at.