Absolutely.
I will just note that your friend's observation about driving them toward the casino is exactly true. That's exactly what the companies want. Again, those are the most addictive games and that's where they want their revenue. The sports betting is actually a hook to get them into that.
As far as the advertising is concerned, I shared with you some of the data on the amount of time that people are spending watching advertising. It's about a fifth of a total production. You can see now that even the analysis is brought to you by companies. I think there's been a Faustian bargain with producers of hockey games—Rogers, Sportsnet and others—where they have exchanged the cash of the advertising for, effectively, a colonization—