Thank you very much for that question. Your insights are accurate. The increase in suicidal ideation and otherwise is very much there.
What real-time betting does is it creates an environment where betting on a sports game resembles more and more a slot machine. Studies have shown that the closer something comes to a slot machine, with the speed, the ability to go up and down very quickly and the need to make quick decisions, it triggers dopamine hits in one's mind that make it more addictive. In line, you can get higher wins and higher losses at the time. For people who have done any betting, that's what actually drives the excitement and what drives the addiction.
A number of studies, including studies that we've cited in our papers, show that in-game betting actually creates a situation that resembles an electronic gaming machine. Those are the most addictive. Studies have shown that those are the most addictive. Effectively, what you're doing is you're turning a hockey game, which you should be watching and enjoying the ups and downs with your family or your community or in your local pub, into a slot machine. If anybody's been in a casino, you can see the affect on the face is not one of the excitement that we see in the advertisements. It's actually a very flat affect. That is what drives the addictions, and the addictions are what drive the questions of suicide that the member has noted.
That is one of the challenges. As we've turned more and more sports events into slot machines, we see higher levels of addiction, particularly, as I noted, among young men, who have their own mental health challenges. Our goal is to try to create a bit of a wall around that.
One thing we could do is Senator Deacon's bill, which would ban sports advertising. We would be in favour of that. We would suggest that for the members around the table, regardless of the party, it's one of these beautiful issues that the left and the right can agree on. The left wants to protect the vulnerable, or at least that's the stereotype, and the right wants to ensure good fiscal decisions. With betting, the house wins, but it's never the household. It's always BetMGM or, in this case, the state, which I think is also addicted to the revenue.
I think that was a very good question. Thank you so much.