That's perfect, Janice. You hit the nail on the head there perfectly.
This Mercosur deal gives a completely wrong market signal to everybody currently in the industry—to my generation and the new generations coming up. For reference, I'm only 40 years old. I've been in this business my whole life. I started actively working at 15 years old. For every decision I make today, it takes between one and two years to get any fruits from that labour.
There are risks along the road, with everything from labour shortages, which we spoke of, to diseases, which Janice mentioned. If we're going to start bringing low-priced beef into the country, what is giving me a market signal that I should risk more assets and capital to produce a very low-margin product with very high risk on a trade agreement that could very negatively affect my business going forward?
What does long-term food security mean? If we're not producing beef and we're not putting the dollars back in the pockets of the ranchers and finishers through the whole value chain because we're competing against a very low-cost product, Canada will no longer be a producer of world-class beef. That's not something that will come back overnight.