First of all, thank you for the question. It's an important one, because what we often witness during times of economic stress is an inverse relationship between the economy and our sector.
Often, when the economy is facing challenges, for charities and non-profits, supply—as defined by money—goes down. When Canadian families are under more stress, they don't have as much to give. At the same time, on the other side of the equation, demand for services rises. For many organizations, both the demand for services and the cost to deliver those services grow at a time when the supply of revenues is going down.
You're hearing from colleagues on this panel that this is what many organizations are facing every day as they try to fulfill their missions. It's a bad math equation, and we have to try to address both sides of it.