Let me just ask you a more pointed question about disrupting the current consolidation in the food system. I think that's what Canadians want when they're talking about prices at the grocery store. The Competition Bureau has done an analysis and said that we need more independent grocery stores, and you said that those grocery stores don't actually have the supply chains that support them.
Essentially, the way I take the points you've made today is that rebuilding the shorter, smaller, regional supply chains is going to support more competition at the retail end of the supply chain, which is where consumers interact. What effect is that going to have, essentially, on prices? It undercuts a lot of the major corporations out there that are driving up prices, does it not?