We had a pretty successful communications campaign in Canada. We can't convince about 30% of people that this is an acceptable activity, but we have good support in the Canadian context, based on our polling. Where we need to step it up is in the markets in Europe and to some extent in the United States. There we need to look at strategies.
We've worked with Foreign Affairs cooperatively in the last number of years and provided them with packages, etc., but I think we're going to have to consider more action on that front. It's clear, based on our discussions in European parliaments, that our message is not getting through and that the message of the Humane Society of the U.S. is getting through. We have some tremendous misinformation out there regarding the hunt, and we have to consider how to take that on in the international arena at this point.
I think we're doing all right in the Canadian context. Our problem is in Europe in particular, and in some of the other areas, and we're going to have to consider how to fix that.