Thank you for being here.
I'll begin by expressing my naiveté about these issues. You don't get a more urban riding than where I come from, in mid-town Toronto, but I have the Don River going through my riding.
I come here as a consumer of lobster. I've read the briefing notes, and I'm trying to figure this situation out, as someone who thinks there's a tremendous opportunity for the Government of Canada to study some of the issues around consumer responses to price elasticity of lobster and look at some of the marketing opportunities we could be involved in, collectively, as a people. Half a million dollars on marketing for a billion-dollar industry doesn't seem like very much.
I'm wondering, first of all, what is that spent on? That would be my first question.