I'd be hard pressed, frankly, to pick a single biggest challenge, because the number of issues for us to consider is so large. The initial challenge for the department is to put in place a regulation, and that's no small task. The public consultations that we have engaged in have been heavily attended. They have been very emotional and very dynamic. We have had not quite 20, but a good number of sessions, and several of them had over 200 people at them. So there is a lot of energy around this issue in British Columbia.
Certainly as we move forward in terms of the management of the industry in B.C., collectively, not just DFO but ourselves, the province, and the industry have work to do to improve environmental performance in the industry. The industry is on a good track in that regard; we need to just continue along that line.
Certainly when you look at the communications environment on aquaculture in British Columbia, there is plenty of opportunity to provide greater clarity to the debate and a firmer and more pointed grasp of the science of the issue and trying to introduce much more of that. I think that will be among our key challenges.
We're hoping that a big part of the solution to that will be to make the industry far more transparent than it is today. As I mentioned earlier, the regulation is not written, so I can't say the regulation will say blah, blah, blah, but our expectation is that among the things it will do is make the information around the management of the industry far more publicly available and much, much more transparent. We think that will, among other things, ground the debate in reality far more than it is today.