No. It sells for around $2.50 a pound at the lowest market value. I think the cost was around $2.17 a pound, so it's pretty close. There are specialty markets where you may get a premium price for the Atlantics, but right now it would be hard to do, I think, because a dollar is a dollar and most people will not spend that premium. But for the coho market, for Whole Foods, Wild Oats, whatever, that type of grocer will spend the extra money for the coho.
On November 24th, 2011. See this statement in context.