That brings me to my next question then. Obviously, the Conservation Council has done a lot of work with respect to other countries and what they're doing as well, and it is taking other practices on the regulatory environment.
Mr. John Holder, who gave testimony the other day, talked about the competitive nature of the market, that Atlantic salmon is a commodity product and therefore people aren't going to pay the price for it. Therefore, by definition, if they move it on land it's going to be more expensive.
The coho can compete because of a niche market. So how do we compete against other markets? Are we just going to blow away our existing aquaculture market for other countries that are not going to do that?