These are live shippers who are keeping their market happy during times of no product or during times when product has just landed that isn't acceptable to ship. It's definitely a marketing strategy. It's a sales strategy. Sometimes it works, sometimes it doesn't. Last year, after the spring season, there were massive mortalities in the holding systems because of the quality of the lobster, and because of the water temperature. That wasn't a great time to be holding lobster. Sometimes it works, sometimes it doesn't. Sometimes the market goes up, sometimes it doesn't.
On May 23rd, 2013. See this statement in context.