With some money from DFO in the last quarter of last year, we were able to hire a communications staffer. So I have 100% more people right now, and we have been able to keep her.
Our plan with that is dramatically more and better communications. We have started an e-newsletter. We have started a much more vibrant website. We talk every day about ways to bring more people into the council through other, different means.
It's really a communication strategy of promoting ourselves within the industry. It's a huge industry. It's a fragmented, multilingual industry. We have a strategy in place, but it's slow. Many thousands of harvesters are represented by unions and associations, so it's also working closely with the leadership in the PEIFA, the MFU in New Brunswick and the Grand Manan Fishermen's Association, the FFAW, and getting them to pass on all the information. That's coming, but it's daily.