Thank you, Mr. MacAulay.
Yes, we have world-class fishing opportunities here in the NWT. We had the global downturn in 2008-09, and I think a lot of other jurisdictions did. The NWT wasn't alone. Other jurisdictions in Canada tried to attract U.S. fishermen, predominantly, to Canada to catch fish. We were no different from anywhere else in this country. It declined because of the rise in the Canadian dollar compared to the American dollar. Americans weren't getting the value out of coming to Canada because of the rise in the Canadian dollar. It's just something that we have to grapple with.
As I've mentioned previously in answering another question, we are putting together an aggressive marketing campaign. We've contributed another $1.2 million in marketing for our NWT Tourism. They're our marketing agency.
We will be aggressive. We believe we have a great resource here. We need to get people back to the Northwest Territories, fishing in our waters, and we believe we can do that.