It's pretty much a world of technology that we live in. We produced a website. For example, I just travelled to Costa Rica. When you do, you go online and you google “fishing Costa Rica”. So you go online and you google “fishing Manitoba” and you see what pops up. That's the world we live in, so the more information we can get out there, whether it's provincial, whether it's private sport fishing groups like mine and Mr. Olson's, the better.
You can go to the big sport shows, but realistically it is the world of technology. Everyone has a phone. You can google the world. As long as you have any way to advertise yourself out there.... Tourism Manitoba does a really good job and, as Mr. Olson said, they have been cut pretty heavily.
In the north of Manitoba there are a lot of sport fishing lodges. They do well. The dollar is a huge factor as everybody in government knows. When the dollar is down it's a benefit to us in tourism. When the dollar goes strong, unfortunately it's not. But realistically, I think people look for themselves now so you have to be able to have that access in the media, in the electronic media.