I'll keep it really short and pass this one to the Swan River guys because I think they know a little bit more about this than I do. One thing I will say the province has worked really hard at is Tourism Manitoba. They have done a really great job of promoting our fishing in other countries around the world. I've seen their ads as I've travelled globally. I've seen the ads and I think they've done a great job of that. So I will say hats off to the province for doing that.
I will note they just cut their budget, though, in this recent budget. They cut Tourism Manitoba's budget again. I think a lot of the credit goes to them, but I'll let Mr. Connolly and Mr. Borowski speak about promotion.