In our view it's really important because, if you want to engage people in conserving water and lakes, if you want to engage the citizens in water quality, if you want to get people caring about endangered species that live in those waterways, the best way to get people engaged is through fishing. It just creates this immediate connection, love, and passion for the waterway, and once you hook them through fishing, you've got them. You've got their attention and you've got their minds and hearts. You can have conversations about endangered species. You can talk about water quality. You can talk about the need for wetland conservation to deal with flood mitigation.
You want to try to engage citizens in Canada on all of those issues citizens in Canada. In our view maybe the best way to do it is through a strike on a hook on a rod, with the bending of the rod, and the excitement. There's just something about it; it's magic. You can't take human beings fishing, get them hooked up on a fish, and not see them get excited. They're always fired up about it, then it always leads to great thing. So for me, it's a way in.
The gentleman from Swan River talked about how government can't pay for everything anymore. You know, they talked about how the hatchery is now on the backs of the fishers, and we don't mind that because we have a passion. We realize that government is not going to save us from all these things and can't pay for everything. So, if you as a government are going to try to engage the citizens and you're going to try to get all these things done on the landscape, how will you do that? I think those recreational fishing grounds are awesome. Anything you can do to get people fishing is going to pay off in spades economically and environmentally.