We have a program within our organization that's called Becoming an Outdoors Woman. On June 15 they'll have 70 women participating in a weekend of different aspects of the outdoors. Fishing is a component of it. Be it fly-fishing or fishing with bait, they will do both. They talk about that, and it's specifically geared to women.
We have 24 clubs in our association across the province. A lot of them have kids camps. They will take kids in camps and introduce them to angling specific to the region in the province that they belong to; in the northern part it could be a lake or a small brook. They try to bring in children who might not have an opportunity, who because of economic or whatever else circumstances would not be exposed to that. There are mechanisms within our individual groups that do this kind of activity.
They actually do have some programs that are geared to families. If families are already doing it, you don't have to motivate them. We can't help what's already being well done by a family member. We encourage adults to take the children out. When we see mom and dad and the kids, it doesn't get any better than that.