You did remind me of the one question I missed.
In terms of the licence fees and that sort of thing, I believe it doesn't matter what province you're in, those fees should go back into a fund so the money is then used to promote whatever programs are deemed necessary or the critical programs within that particular province. So yes, that definitely should be a fund set aside. Whether you're hunting or fishing, that money should be going back into helping promote the resource.
In terms of how we promote it across the country, everybody's in the electronic age, so we have to have better stuff on our websites. At the same time, I know we provide information. People know if they contact us they can get somebody directly on a line. They can talk to them and get answers. If we don't have the answers, our organization knows where to get the information for these people.
I know that since I've been working with the fish and game association, we've had a lot of growth in terms of actual interaction with the public outside of Canada. It must be from word of mouth, from people saying that if you phone these guys, you'll get some answers, or if they don't have the answers they'll get them for you.