The role of DFO, of course, is to sustainably manage the natural resources where we have that authority and responsibility. That's in the marine ecosystem and in some freshwater areas of the country.
We don't have a marketing arm anymore. That was moved to Agriculture Canada. We certainly would work with them to make sure there is an awareness of the changing landscape and to suggest to other organizations that they may wish to do that kind of education and help promote it. That's not our role, though, and it's been confirmed recently that we are the managers, not the marketers or promoters.