The idea behind those educational awareness programs actually goes a bit further. It's not just providing information, but also causing that changed behaviour. It's the things that people are doing that are causing species to be introduced into new ecosystems. Can those behaviours be changed? That's the intent of those programs, whether it's Clean Drain Dry, PlayCleanGo or PlantWise. There are a number of these programs that are really trying to help people understand how their activities can change.
These are really important initiatives. Changing people's behaviour is, I think, going to produce better results than a kind of heavy-handed, regulatory and enforcement approach. I'm not disagreeing with people who commented on the importance of that border presence and the importance of enforcement. However, we don't have the resources in the country to have an enforcement program that protects all the lakes.
We need some strategic compliance and enforcement effort on the part of governments, federal and provincial. Then we need to complement that with these campaigns that are designed not only to help Canadians be aware, but also to help them understand how they can change their activities to produce the results that we want.